Welcome The New Year with a new way to live with intent. Wear your 2021 WORD of the year as a daily reminder to become your best self 

Welcome The New Year with a new way to live with intent. Wear your 2021 WORD of the year as a daily reminder to become your best self 

CUSTOM PRODUCTS

MyIntent Custom Classic Bracelet Token String All Colors
MyIntent Custom Classic Bracelet Token String All Colors
MyIntent Custom Classic Bracelet Cream color String Nickel Token with word MANIFEST
Person holding their MyIntent Custom Classic Bracelet Red String Nickel Token with word IGNITE
A couple holding hands wearing their MyIntent Custom Classic Bracelets Cream String with Brass Token
MyIntent Custom Classic Bracelet arrives wrapped around a card with Packaging Bag
A close-up of MyIntent Custom Classic Bracelet Purple String with Brass Token
Custom Classic Bracelet
MyIntent Custom Classic Bracelet Brass Token Black String with word SERVE
MyIntent Custom Classic Bracelet Brass Token with the WORD Journey
MyIntent Custom Classic Bracelet Brass Token All String Colors
MyIntent Custom Classic Bracelet Brass Token Black String Color
MyIntent Custom Classic Bracelet Brass  Token Blue String Color
MyIntent Custom Classic Bracelet Brass Token Cream String Color
MyIntent Custom Classic Bracelet Brass Token Red String Color
MyIntent Custom Classic Bracelet Brass Token Purple String Color
MyIntent Custom Classic Bracelet Nickel Token Red String Color
MyIntent Custom Classic Bracelet Nickel Token Purple String Color
MyIntent Custom Classic Bracelet Nickel Token Blue String Color
MyIntent Custom Classic Bracelet Nickel Token Cream String Color
MyIntent Custom Classic Bracelet Token String All Colors
MyIntent Custom Classic Bracelet Black String with Nickel Token
MyIntent Custom Classic Bracelet Brass Token  All String Colors
MyIntent Custom Classic Bracelet Rose Gold Token Black String Color
Custom Classic Bracelet
Custom Classic Bracelet

Custom Classic Bracelet

$ 22.00
All of MyIntent Custom Twist Bracelets in a variety of colors
All of MyIntent Custom Twist Bracelets in a variety of colors
MyIntent Custom Twist Bracelet Black string color Rose Gold token with word GRIT & GRACE
All of MyIntent Custom Twist Bracelets in a variety of colors
Couple wearing matching MyIntent Custom Twist Bracelets
MyIntent Custom Twist Bracelet arrives wrapped around a card with Packaging Bag
Girl wearing MyIntent Custom Twist black string Bracelet Gold token with word IMPACT
Someone placing a MyIntent Custom Twist black string Bracelet Brass token with word IMPACT
Custom Twist Bracelet
MyIntent Custom Twist Bracelet Black String with Gold Token
MyIntent Custom Twist Bracelet Indigo Blue String with Gold Token
MyIntent Custom Twist Bracelet Forest Green String with Gold Token
MyIntent Custom Twist Bracelet Burgundy String with Gold Token
MyIntent Custom Twist Bracelet Lavender String with Gold Token
MyIntent Custom Twist Bracelet Light Pink String with Gold Token
MyIntent Custom Twist Bracelet White String with Gold Token
MyIntent Custom Twist Bracelet Cream color String with Gold Token
MyIntent Custom Twist Bracelet Black String with Rose Gold Token
MyIntent Custom Twist Bracelet White String with Silver Token
MyIntent Custom Twist Bracelet Cream color String with Silver Token
MyIntent Custom Twist Bracelet Cream color String with Gold Token
Custom Twist Bracelet
MyIntent Custom Twist Bracelet Black String with Rose Gold Token
Custom Twist Bracelet
MyIntent Custom Twist Bracelet Red String with Silver Token
MyIntent Custom Twist Bracelet Red String with Gold Token
MyIntent Custom Twist Bracelet Black String with Silver Token
MyIntent Custom Twist Bracelet Burgundy String with Silver Token
MyIntent Custom Twist Bracelet Indigo Blue String with Silver Token
MyIntent Custom Twist Bracelet Forest Green String with Silver Token
MyIntent Custom Twist Bracelet Lavender String with Silver Token
MyIntent Custom Twist Bracelet Light Pink String with Silver Token
MyIntent Custom Twist Bracelet Black String with Black Nickel Token
Custom Twist Bracelet
Custom Twist Bracelet
Custom Twist Bracelet
Custom Twist Bracelet

Custom Twist Bracelet

$ 27.00
MyIntent Custom Round Bracelet Silver Token with Black String and stainless steel beads
MyIntent Custom Round Bracelet Silver Token with Black String and stainless steel beads
MyIntent Custom Round Bracelet Silver Token Black String with word FEARLESS
NBA player Blake Griffin wearing his MyIntent Custom Round Bracelet with Blue String
MyIntent Custom Round Bracelet arrives wrapped around a card with Packaging Bag
MyIntent Custom Round Bracelet Silver Token with Black String and stainless steel beads
Custom Round Bracelet
Person holding their MyIntent Custom Round Bracelet Silver Token Black String
MyIntent Custom Round Bracelet Silver Token with Black String and stainless steel beads
A close-up of a MyIntent Custom Round Bracelet Silver Token with Black String
MyIntent Custom Round Bracelet Silver Token with Blue String with word FOCUS
Person holding their MyIntent Custom Round Bracelet Silver Token Black String
A girl wearing her MyIntent Custom Round Bracelet Silver Token with Black String
MyIntent Custom Round Bracelet Silver Token with Black String and stainless steel beads
MyIntent Custom Round Bracelet Silver Token with Black String and stainless steel beads
MyIntent Custom Round Bracelet Silver Token with Black String and stainless steel beads
MyIntent Custom Round Bracelet Silver Token Black String and stainless steel beads with word HAPPY
MyIntent Custom Round Bracelet Silver Token with Black String and stainless steel beads
MyIntent Custom Round Bracelet Silver Token with Cream color String and stainless steel beads
MyIntent Custom Round Bracelet Silver Token Cream color String with word GRATEFUL
MyIntent Custom Round Bracelet Silver Token Black String with word GRACE
MyIntent Custom Round Bracelet Silver Token with Blue String and stainless steel beads
Custom Round Bracelet
Custom Round Bracelet
MyIntent Custom Round Bracelet Silver Token with Cream color String and stainless steel beads
Custom Round Bracelet
Custom Round Bracelet
MyIntent Custom Round Bracelet Silver Token with Black String and stainless steel beads
MyIntent Custom Round Bracelet Silver Token with Cream color String and stainless steel beads
MyIntent Custom Round Bracelet Silver Token with Blue String and stainless steel beads
MyIntent Custom Round Bracelet Silver Token with Black String and stainless steel beads

Custom Round Bracelet

$ 38.00
MyIntent Custom Dainty Necklace all color Gold Plated, Silver Plated and Rose Gold Plated
MyIntent Custom Dainty Necklace all color Gold Plated, Silver Plated and Rose Gold Plated
MyIntent Custom Dainty Necklace Rose Gold Plated Color with word DREAM
MyIntent Custom Dainty Necklace Rose Gold Plated Color with word INSPIRE
MyIntent Custom Dainty Necklace shows YOUR WORD on front and #MyIntent MyIntent.org on back of token
Showing Custom Dainty Necklace attached to a Card with Packaging Bag
Custom Dainty Necklace
MyIntent Custom Dainty Necklace Rose Gold Plated Color with word LOVE
MyIntent Custom Dainty Necklace Silver Plated Color
MyIntent Custom Dainty Necklace Gold Plated Color
MyIntent Custom Dainty Necklace Rose Gold Plated Color
MyIntent Custom Dainty Necklace Gold Plated Color with the word FOCUS

Custom Dainty Necklace

$ 38.00
MyIntent Custom Clasp Keychain and Bead Keychain in Nickel
MyIntent Custom Clasp Keychain and Bead Keychain in Nickel
MyIntent Custom Clasp Keychain arrives wrapped on a card with Packaging Bag
MyIntent Custom Bead Keychain and Clasp Keychain in Nickel
Custom Keychains
MyIntent Custom Clasp Keychain in Nickel
MyIntent Custom Bead Keychain in Nickel
MyIntent Custom Clasp Keychain and Bead Keychain in Nickel
A hanging MyIntent Custom Clasp Keychain in Nickel

Custom Keychains

$ 16.00
MyIntent Custom Bead Necklace all color Black Nickel, Nickel, and Brass
MyIntent Custom Bead Necklace all color Black Nickel, Nickel, and Brass
MyIntent Custom Bead Necklace all color Black Nickel, Nickel, and Brass
MyIntent Custom Bead Necklace Nickel Color with word PRESSURE FREE
MyIntent Custom Bead Necklace Black Nickel Plated Color with word GRACE
MyIntent Custom Bead Necklace shows YOUR WORD on front and #MyIntent MyIntent.org on back of token
MyIntent Custom Bead Necklace arrives wrapped around a card with Packaging Bag
MyIntent Custom Bead Necklace arrives wrapped around a card with Packaging Bag
Custom Bead Necklace
MyIntent Custom Bead Necklace Nickel Color
MyIntent Custom Bead Necklace Black Nickel Plated Color
MyIntent Custom Bead Necklace Brass Color

Custom Bead Necklace

$ 27.00
MyIntent Custom Adjustable Black Nylon String Necklace in all token colors
MyIntent Custom Adjustable Black Nylon String Necklace in all token colors
A girl wearing her MyIntent Custom Adjustable Black Necklace with Brass Token with the word BREATHE
A girl wearing her MyIntent Custom Adjustable Black Necklace with Gold Token with the word GRATEFUL
A guy wearing his MyIntent Custom Adjustable Black Necklace with Gold Token with the word GRATEFUL
Custom Adjustable Necklace
Custom Adjustable Necklace shows YOUR WORD on front and #MyIntent MyIntent.org on back of token
MyIntent Custom Adjustable Black Necklace with Brass Token
MyIntent Custom Adjustable Black Necklace with Nickel Token
MyIntent Custom Adjustable Black Necklace with Black Nickel Token
MyIntent Custom Adjustable Black Necklace with Silver Token
MyIntent Custom Adjustable Black Necklace with Gold Token
MyIntent Custom Adjustable Black Necklace with Rose Gold Token
MyIntent Custom Adjustable Necklace arrives wrapped around a card with Packaging Bag

Custom Adjustable Necklace

$ 22.00
A girl adjusting her MyIntent Custom Twist Anklet Black String with Gold Token
A girl adjusting her MyIntent Custom Twist Anklet Black String with Gold Token
A girl wearing her MyIntent Custom Twist Anklet Black String Gold Token with the word BLESSED
A girl wearing her MyIntent Custom Twist Anklet Black String Gold Token with the word BALANCE
A girl wearing her MyIntent Custom Twist Anklet Black String Gold Token with the word FEARLESS
A girl showing her MyIntent Custom Twist Anklet Black String with Gold Token
MyIntent Custom Twist Anklet arrives wrapped around a card with Packaging Bag
Custom Twist Anklet
A girl showing her MyIntent Custom Twist Anklet Black String with Gold Token
MyIntent Custom Twist Anklet Black String Gold Token with the word BALANCE
MyIntent Custom Twist Anklet Black String with Gold Token
Custom Twist Anklet

Custom Twist Anklet

$ 27.00
MyIntent Project

FIND YOUR WORD

The WORD you choose will evolve over time, it’s what you want to remind yourself for this chapter of your life, it may be for a few weeks or months.

STEP 1

ASK A QUESTION

Jot down the first words that come to mind:

  • What’s a goal of yours?
  • What brings you joy?
  • What do you want to let go of?
  • What would you want to improve upon?

STEP 2

DEVELOP 

What’s holding you back from achieving the answers in Step 1?

What WORD, as a daily reminder, would help you achieve what you seek from Step 1?

STEP 3

PICK YOUR WORD 

You may have come up with a few words, and that’s ok, but what is the one WORD that is the most important, the priority, to begin working on today?

Declare out loud “My WORD is ___________!”




STEP 1

ASK A QUESTION

Jot down the first words that come to mind:

  • What’s a goal of yours?
  • What brings you joy?
  • What do you want to let go of?
  • What would you want to improve upon?

STEP 2

DEVELOP 
THE IDEA

What’s holding you back from achieving the answers in Step 1?

What WORD, as a daily reminder, would help you achieve what you seek from Step 1?

STEP 3

PICK YOUR WORD 

You may have come up with a few words, and that’s ok, but what is the one WORD that is the most important, the priority, to begin working on today?

Declare out loud “My WORD is ___________!”




GIFT A WORD

MyIntent is the perfect way to give a personalized and meaningful gift.  To identify your recipient's WORD, try answering the following questions:

  • What WORD best describes him or her?  
  • What inspirational message do you want to remind them of?  
  • What are their hopes and dreams?  
  • What cause do they fight for? 

You can also talk with your loved ones to see what their 2021 WORD of the Year will be. You might try sharing your WORD and then asking them what theirs is.

GIFT A WORD

MyIntent is the perfect way to give a personalized and meaningful gift.  To identify your recipient's WORD, try answering the following questions:

  • What WORD best describes him or her?  
  • What inspirational message do you want to remind them of?  
  • What are their hopes and dreams?  
  • What cause do they fight for? 

You can also talk with your loved ones to see what their 2021 WORD of the Year will be. You might try sharing your WORD and then asking them what theirs is.

WHY GIFT A WORD?

Inspire your them daily

Share positivity and uplift your loved ones

Include an inspirational message why you chose their WORD

MyIntent Project

I purchased two bracelets for my man. [...] I enjoy feeling his attitude and energy shift after a few days time.

- BOBBY N.

My WORD is "Enthusiasm." I really underestimated the power of this word on my wrist [...] I consider it a bargain for such a potent reminder to tend to my inner self.

- LAVONNE H.

I gave this as a gift to a few friends who have repeatedly said it's been their favorite gift.

- JOE Z.

This was my second bracelet [...] they are very comforting and positive. The words can be used by a million people, but the impact of the words will be different for each person.

- CHARLENE C.

Our team of Realtors is enjoying this bracelet as a daily reminder to BELIEVE in our business and our goals

- JOE Z.

Need Some inspiration?

Here are a few of our most popular WORDS:

ADVENTURE
BALANCE
BE KIND
BE PRESENT
BE STILL
BEAUTIFUL
BELIEVE
BLESSED
BRAVE

FAMILY
FEARLESS
FOCUS
GOD HAS A PLAN
GRACE
GRATEFUL
GRIT
HAKUNA MATATA
HAPPINESS

PASSION
PATIENCE
PEACE
PERSEVERE
PURPOSE
RESILIENT
SERENITY
STRENGTH
SURRENDER

BREATHE
COMPASSION
CONFIDENCE
COURAGE
CREATE
DETERMINED
ENOUGH
FAITH

HOPE
INSPIRE
INTEGRITY
JOY
JUST BREATHE
KINDNESS
LET GO
LOVE

SURVIVOR
TODAY
TRUST
UNBREAKABLE
UNCONDITIONAL
WARRIOR
WORTHY
YOU GOT THIS

Still not sure of your WORD? Get a deck of our question cards to help you find your WORD. 

BEYONCE chose

"SURRENDER"

"I’m learning how to drown out the constant noise that is such an inseparable part of my life. I don’t have to prove anything to anyone, I only have to follow my heart and concentrate on what I want to say to the world."

CONAN O'BRIEN chose

"DEATH BED"

"Not to be morbid but is this going to matter when I am on my death bed?

I get caught up in little things that don't really matter and this is a reminder to focus on the things that really do matter."

CHRISSY METZ chose

"TRUST"

"I am choosing TRUST now to remind me to trust myself. I also have one from before that says SURRENDER"

KANYE WEST chose

"BEAUTIFY"

"A reminder to make the world more beautiful."

CHELSEA HANDLER chose

"KINDNESS" & "BREATHE"

And gifted "I DECIDED" to friends while on her Sit-Down Comedy Tour across the US.

"I define me, No event or person does this. I DECIDE who I am and how I'm going to behave, and I choose to be better. To think about other people's pasts and not judge someone for doing or handling something differently than I would... I wouldn't be able to help anyone in a real, meaningful way until I was able to sit with myself."

JUSTIN BIEBER chose

"PURPOSE"

Just before the release of his #1 album, Justin Bieber struggled through a turbulent time in his life. Justin spoke candidly with fans at an album release event saying,

"I just felt like I lost my place for a while. I lost my purpose, and I wanted to just be a light and let people know that whether you don't feel like you have a purpose, whether you're just trying to figure it out, there's a light at the end of the tunnel."

Katie Couric, Journalist

James Harden, NBA MVP

Blake Griffin, NBA All Star

Mike Vrabel, NFL Coach

Katy Perry, Singer

James Corden, Host

BEYONCE chose

"SURRENDER"

"I’m learning how to drown out the constant noise that is such an inseparable part of my life. I don’t have to prove anything to anyone, I only have to follow my heart and concentrate on what I want to say to the world."

CONAN O'BRIEN chose

"DEATH BED"

"Not to be morbid but is this going to matter when I am on my death bed?

I get caught up in little things that don't really matter and this is a reminder to focus on the things that really do matter."

CHRISSY METZ chose

"TRUST"

"I am choosing TRUST now to remind me to trust myself. I also have one from before that says SURRENDER"

KANYE WEST chose

"BEAUTIFY"

"A reminder to make the world more beautiful."

CHELSEA HANDLER chose

"KINDNESS" & "BREATHE"

And gifted "I DECIDED" to friends while on her Sit-Down Comedy Tour across the US.

"I define me, No event or person does this. I DECIDE who I am and how I'm going to behave, and I choose to be better. To think about other people's pasts and not judge someone for doing or handling something differently than I would... I wouldn't be able to help anyone in a real, meaningful way until I was able to sit with myself."

JUSTIN BIEBER chose

"PURPOSE"

Just before the release of his #1 album, Justin Bieber struggled through a turbulent time in his life. Justin spoke candidly with fans at an album release event saying,

"I just felt like I lost my place for a while. I lost my purpose, and I wanted to just be a light and let people know that whether you don't feel like you have a purpose, whether you're just trying to figure it out, there's a light at the end of the tunnel."

Katie Couric, Journalist

James Harden, NBA MVP

Mike Vrabel, NFL Coach

Blake Griffin, NBA All-Star

Katy Perry, Singer

James Corden, Host

FAQ's