Justin Bieber MyIntent

Just before the release of his #1 album, Justin Bieber struggled through a turbulent time in his life. Justin spoke candidly with fans at an album release event saying,

"I just felt like I lost my place for a while. I lost my purpose, and I wanted to just be a light and let people know that whether you don't feel like you have a purpose, whether you're just trying to figure it out, there's a light at the end of the tunnel."

When our founder Chris Pan heard about the release of Justin’s album, Purpose, he sent five bracelets to his management team with the word “PURPOSE.” Justin put one on and gave the remaining four to members of his musical team including Skrillex and guitarist, Dan Kanter.  MyIntent bracelets remind us all of our purpose and to be a light for those that are searching for theirs.  


MyIntent is a catalyst for meaningful conversations and positive energy, a reminder to live every day of our lives with intention.