Jay Z is one of the most famous hip hop artists in the world, and yet he uses his successes to bring change and positivity into the world.  He is the creator of the Shawn Carter Foundation, a charity that benefits the underprivileged youths of America.  Jay Z is a firm believer in the power of education:

I’m hungry for knowledge. The whole thing is to learn every day, to get brighter and brighter. That’s what this world is about. With Education comes refinement.

When by chance, MyIntent founder Chris Pan spotted Jay Z at Soho house, he saw it as a great opportunity to share MyIntent’s message with a positive influencer in the world.  Chris engraved the word “educate,” along with the letters SCF (Shawn Carter Foundation) into a bracelet and approached Jay Z’s table to give it to him, he loved the concept.


Jay Brown, the CEO of Roc Nation, even asked him to create a bracelet right at their table. He chose the word “survivor.” At the end of the encounter Jay Z invited Chris to make bracelets at the Roc Nation pre-Grammy brunch.

MyIntent is a project that reminds us to live our lives with meaning and positive energy. 

What’s your WORD? Create it!